Babú Milano is happy to welcome Chiara Baratello as the new Creative Director! Her unique vision and passion for fashion perfectly align with Babù's philosophy. Here are some of her thoughts on the brand and the woman she envisions wearing Babú...
From Passion to Profession: Chiara’s Personal Journey in Fashion
As someone who has always been passionate about fashion, my journey has led me to transform my love for design and styling into a professional career. For me, fashion is not just about what we wear, it's about the stories we tell through it. Playing with shapes, colors, and volumes is my way of expressing creativity, and I truly believe that the less perfect a look is, the more perfect it becomes.
Chiara’s Approach to Fashion: Passion, Creativity, and Stories
Every day, I immerse myself in research and inspiration, searching for images that help me create mood boards and, ultimately, stories through fashion. But if there's one thing I’m especially obsessed with, it's shoes. For me, shoes are not just accessories, they're the key details that can completely transform any look.
Babù Milano: Ballerina Flats as A New Adventure
I’m thrilled to be a part of the Babú community. Joining Babú feels like a new adventure, a way for me to express myself even more. Babù perfectly encapsulates my philosophy: "CARRY LESS, STYLE MORE."
Inspired by traditional Moroccan babouches and the simplicity of home slippers, Babú shoes bring together tradition and modernity. They remain a contemporary, versatile accessory, all while being proudly made in Italy. Light and easy to carry, they’re the perfect footwear to have on hand after work, a night out, a wedding, or any event. Babú offers the ideal blend of comfort, sophistication, practicality, and coolness.
The Babù Woman: Versatile, Sophisticated, and Effortlessly Chic
In this first campaign, we wanted to introduce the true essence of the Babú woman. She is sophisticated yet spontaneous, gracefully navigating between elegance and practicality. She’s versatile, just like the shoes she wears. Babú is made to accompany her everywhere, whether it’s a relaxed Sunday morning, a busy weekday in the city, a special event, or a crazy night out.
I’ve aimed to create a perfect balance between the past and the present, capturing this spirit of femininity. Babú represents a modern woman who embraces comfort with every step, but never sacrifices style. It’s not just about the shoes, it’s about the attitude. Babú is an attitude!
